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Founder Story
About Me
I am a visual artist, painting in oil and painting on silk. It has been a dream of mine for some time to see my paintings move in the real world, on the streets, away from interior walls. Silk is the perfect medium as it reflects colour like no other material. It is versatile and resilient, wonderful to look at and to have upon one’s skin.
The process of painting on silk leaves no room for second guessing. Once you start, you are completely present as there are no retakes; the process becomes everything. I feel immense joy in fully immersing myself in it. It reminds me of the wonder experienced as a child…when simply ‘feeling alive’ was enough to bring joy and excitement. Through my work, my colours and stories, I wish to share this joy with you.
My paintings are personal narratives that, I believe, are universally felt. My scarves are there paintings made wearable.
Why It Matters?
In a world of mass production, AHA by Ana Uzelac stands for intimacy. These scarves are not seasonal products or fleeting trends – they are intimate, emotional, memory-rich works captured in silk.
Each piece carries the warmth of the artist’s hand and the weight of a story worth keeping.
In the age of automation, human presence is vital. AHA scarves carry presence; of texture, of colour, of soul.
A Different Kind of Luxury
AHA is not for everyone - and that’s the point. It’s for those who collect with their heart, who feel the difference between a logo and a life story. For those who pause in galleries just a little longer. Who touch fabric like they’re reading with their hands. Who crave something that speaks not louder, but truer.
It’s for those who believe in slowness as luxury - in objects that breathe, that carry the trace of time, of care, of soul. Who find value not in perfection, but in presence. Who want to wear something that feels alive.
AHA scarves are not owned by you, they are experienced by you. A certain colour that reminds you of a place, a line that echoes a feeling, a gift to yourself that turns into a memory with someone else… for they are created with the intent of being passed on. Chosen with emotion, worn through seasons, kept close and, eventually, passed on - carrying with them the artist’s story, that has become a shared story between the artist and you.
Art That Finds You
There is a quiet dialogue between the woman who paints and the woman who wears. Though they may never meet, they are connected - through colour, through gesture, through the shared understanding that beauty can be both soft and strong.
An AHA scarf becomes a continuation of the artist’s voice - shaped now by the rhythm of another life, another body, another story. It is art not preserved behind glass, but released into the world - to move, to witness, to belong.
Wearing the Moment
Artwork that moves with you. Worn close to the skin, each scarf carries movement, mood and imagination told in
colour - transforming everyday moments into personal expressions of style.
More than just adornments, they are reflections of individuality - inspired by memories, rooted in moments lived in
nature; painted with emotion. Every scarf is a painting, created to move with you, to evoke feeling and to celebrate
the power of self-expression in its most graceful form.
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